ROLE
Graphic Design
Brand Identity
Marketing
Branding
UX/UI
Prototype
DATE
2023
I started this project wanting to find a way to have more people engaged with entomology. How could I find a way to make this hobby more enjoyable? I decided to conduct various interviews and surveys to find out what my target market it was and what they felt. From this research, I was able to create an affinity diagram and a persona to help find out my target market. One of the questions from my interview,"Are you someone who would take a picture of a cool bug they just saw?" 70% agreed. From the interview questions, there was a common response to "How long would you keep that photo?' and 80% stated they would delete it after 1 month due to lack of interest in keeping it. It made me change my approach on how I was going to build my app. Which led me to having a new problem that I also wanted to solve. How can I find a way to engage interest while also building consistent future engagement? Now I was focusing on bridging the gap to connect people to find others who are also interested in entomology.
Going into a second step for the research stage to study the present market for entomology was crucial to gaining information regarding what their current consumers liked and disliked about the current programmes. This would allow me to modify my features to make it easier for people to browse while also making it more enticing to those who are already fascinated with entomology. Through this, I was able to also include a character customisation feature to make this app more enjoyable and personal. Given that there are other rivals and applications with similar uses, this would not only assure engagement but also continued future engagement with this function, especially if a buddy option was included.
My new goals with this app was to
-Continue Engagement
-Adding more enjoyment w/ hobby
-Connecting the community
Which led me to create "COLLEC" , an app that can identify insects and collects them like your own in a personal insect diary. Not only will you have the entire insect world index from your finger tips, but you're able to level up as you capture any insect that you take a picture of. From your personal collection, you'll be able to share your captures with friends and also able to see a social feed where you and your friends can show off who's seen the coolest insect. You will also be able to locate nearby insects based on geographical location and insect migration through each season. Continue to enjoy capturing the little things and making sure to have fun.
1st Design Phase
2nd Design Phase
Refined
Final Design
Creating components with a consistent look that could be utilised across the entire application made things much easier and contributed to a unified interface. Deep gradients are a great way to highlight the depth this app displays. The application that will primarily consist of images benefits greatly from the usage of subdued colours. It complements the design's structure without detracting from the intricate images, which will serve as the app's primary focus.I wanted to highlight how different types of crucial UI components like buttons might work effectively if the user had a darker interface. This can assist discover incompatibilities with design choices earlier in the process, which aided my approach.
The prototype phase required me to create a flow chart for my app. Before establishing the essential features for my app to effectively work, I needed to create a structure to assist me comprehend the main navigation for my app.
During the early stages of prototyping, I concentrated on identifying the insect and sharing it to a social page within the app.
In the final prototyping rounds, I modified the main purple motif to a more subdued blue halfway through the process.
Final Prototype Phase
If I had the opportunity to develop this app further, I would like to completely improve character customisation in order to add more exclusive goods and challenging gameplay elements. To motivate and inform players about the current insects in season for uncommon sightings, other elements where players may participate in local activities will also be added.
